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Content marketing focuses on education over sales to affect buying behavior. This tactical marketing approach focuses on creating and distributing information relevant to future needs to attract those best aligned with—and most likely to purchase your product or service.
Inbound is far and away from the most effective marketing strategy because it leverages the strengths of most of the other nine strategies to attract, engage and delight customers. Unlike traditional marketing methods—or even those of the different systems listed here—inbound attract customers’ attention and puts them on the company’s website by creating meaningful content. Because …